Yerby
Coaching

Louise Yerby had been coaching women in strength, nutrition and mindset for over a decade. She had a Google Business Profile, printed leaflets, and a funnel. What she didn’t have was a website that reflected the quality of her coaching, or her rebrand from LYPT Fitness to Yerby Coaching.

She came to AI Takes Axion after seeing a demo PT site we’d built, liked the style, and signed up for the website build and Local SEO package. Our first paying client. The brief was clear: build something that looks as good as what she delivers, set it up to rank locally for personal trainers in Kilburn, and handle everything from domain to GA4.

Home, About, Services, Client Stories, Gallery, Contact, and a dedicated Kilburn landing page built to rank for local PT searches. Every page shares the same design system, schema markup, self-hosted fonts, and WebP images throughout.

Louise’s professionally printed leaflet was the brief. Warm cream backgrounds, gold accents, charcoal footer. The gold Y monogram and “YERBY COACHING” wordmark carry through every page, from nav to favicon.

Every section heading carries one key word set in italic gold, a title accent system borrowed directly from the leaflet. Fonts are Archivo and Mulish, self-hosted so no visitor IP goes to Google on load.

The site went live on Cloudflare Pages on 21 July 2026 at yerbycoaching.co.uk. GA4 live and consent-gated from day one. Google Search Console verified and sitemap submitted within 24 hours.

Local SEO is in active progress: GBP updated with the live URL, business renamed from LYPT Fitness to Yerby Coaching (reviews carried over), and citation building underway across 20+ UK directories with consistent NAP at 21 Brondesbury Road, London NW6 6QJ.