Insights for UK
service businesses

Original research. Nine technical checks across 70 UK studios, clinics and equipment suppliers. 57% of multi-location businesses have no location markup, and only four sites were clean.

Three of thirty-seven UK electrician sites show their registration number. We measured 37 page-one homepages and compared them with 43 plumbers.

One plumber in forty is on TikTok. Five in forty show a Checkatrade badge. We checked which marketing channels 40 UK plumbers actually use.

Original research. We rendered 43 UK plumber homepages in a mobile browser and measured what they actually contain. Not one showed all three trust signals.

A recommendation gets you shortlisted, not hired. Speed, click-to-call and the pages that actually turn emergency searches into booked jobs.

The three map results take 42% of all clicks on local searches. Here's how Google's local ranking algorithm actually weights its signals, and which ones to fix first.

Plumbing is the UK's most-searched trade, 180,370 searches every month. Here's how to make sure your plumbing business shows up in the Local Pack and organic results.

Most UK barbershops show up on Google Maps but very few are optimised to rank. Here's what separates the barbers in the Local 3-Pack from everyone below them.

There are 24,856 personal trainer businesses in the UK. Here's how to make sure local clients find you on Google, not your competitor, when they search for a PT.

Most UK barbers rely on Instagram but 77% of appointments are now booked online. Here's what your barbershop website needs to convert visitors into bookings in 2026.

UK barbershops are growing faster than any retail category, yet most still rely on walk-ins. Here are 7 strategies to fill your chair and keep it full.

35% of UK sole traders have no website, but having one isn't enough. Here's what a PT website actually needs to rank locally and convert visitors into clients.

The UK fitness market hit £5.7bn in 2024, yet 69% of PTs still rely on word of mouth alone. Here are 7 strategies from Google rankings to referral systems that actually fill your diary.